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Portrait of a LinkedIn User

November 3, 2014 / by Dave Burnett

Portrait of a LinkedIn User LinkedIn is one of the most powerful social media tools in the world. But do you know how to really make it work for you? LinkedIn marketing expert Wayne Breitbarth’s annual user survey reveals how people are tapping into LinkedIn’s unlimited potential. And you...

Top 40 Social Selling Marketers

October 30, 2014 / by Dave Burnett

These days, the million dollar social sales question is no longer “if” or “when” but “how” to incorporate social into your revenue generation strategy. A case in point: KiteDesk published a list of the Top 30 Social Sales Influencers to allow those who follow #socsales to quickly identify and...

The Surprising Effects of Content Shock

October 29, 2014 / by Dave Burnett

Content shock is a term that has been thrown around a lot lately. Some say content marketing as a model may fall apart just because of sheer saturation of content. Others call content shock a myth, since content grows and is created based on changing times. All opinions aside,...

How to Build a Social Media Marketing Funnel

/ by Dave Burnett

Want to know, how to build a social media marketing funnel? And how to use it to turn your existing customers into great advocates and sales people? The below infographic from Quicksprout presents a simple approach on how to generate sales through social media by choosing the best platforms...

Influencing Consumers through Competitions

October 28, 2014 / by Dave Burnett

Competitions have long been a popular method of marketing a brand, whether online or through traditional channels. However, social media marketers’ views differ on the value of running these promotions. Social media competitions often involve people ‘Liking’ or ‘following’ a brand for their entry to be qualified, which increases...