USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Key Takeaways: #1: When setting up a campaign, un-check Google Display Network #2: Mobile: Remove Mobile by using a bid adjustment of -100%, and exclude “adsenseformobileapps.com” from our list of placements. #3: Location: Narrow your geographic targeting to target people who might actually buy your products. #4: CTR metrics: Your...
Today’s teen is more social than ever. Over 95 percent of teens in the US have access to the internet, of these teens, 90 percent are on social media. Social apps have become an integral part of their everyday lives. A recent study shows that, Instagram is now the...
Did you know that 8 in 10 internet users trust information and advice they get from bloggers and that 6 in 10 have made a purchase based on a blogger’s recommendation. Niche bloggers have a distinct advantage when it comes to building connections and spreading your message online. Bloggers...
Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment? While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When competing for page-view, click-through,...
You’ve probably seen dozens of articles, claiming to explain what makes content go viral. But those claims are rarely baked up by data. We analyzed millions of content pieces over the past recent months and got a pretty good idea of what made them popular. Which formats were more...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000