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Understanding PPC Campaign Management

June 21, 2015 / by Dave Burnett

  You could say that PPC Management is the opposite of SEO (Search Engine Optimization), even though the data and search fields are similarly organized.  However, whereas SEO theory favors valuable content and is matched up according to a variety of algorithm factors, PPC (Pay Per Click) is more...

What is SEO Marketing?

June 17, 2015 / by Dave Burnett

What is SEO Marketing? You may have heard the term SEO Marketing before, but never knew what it meant. SEO stands for “search engine optimized” and it means that website content is written and structured in such a way that it will have the best chance of showing up...

10 Tested Landing Page Elements Guaranteed To Improve Conversions

February 16, 2015 / by Dave Burnett

We’ve got all this traffic but no one is filling out our form. Why don’t people sign up for our newsletter? I’ve never been able to get Google AdWords or PPC (pay-per-click) ads to work for me. Am I missing something? If you’ve ever asked yourself any of these...

5 Goals For Every AdWords Campaign

January 20, 2015 / by Dave Burnett

There are many goals that you should keep track of when you are doing any kind of online marketing. These include things like return on investment (ROI), what your conversion rates are, and how the AdWords channel compares to others when you’re deciding how to allocate your marketing budget....

How to Have a Consumer Friendly Website

January 15, 2015 / by Dave Burnett

Have you ever gone to a website to make a purchase and leave because it is cumbersome, poorly designed, or even get half way through check out and leave because it feels like you are buying a house with all the questions and options? We as consumers get irritated...