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Google Ad Specifications – Plus Facebook, LinkedIn and more

January 13, 2016 / by Dave Burnett

Online advertising is a crucial part of branding strategies. Social media platforms have made it possible for businesses to reach millions of potential customers with a few clicks and minimal hassle. Major advertising campaigns can be easily set up on these platforms but before your business can automate the...

Certified Google AdWords Specialist – What Does That Mean

January 6, 2016 / by Dave Burnett

With the introduction of search engines like Google, Yahoo!, Bing, Ask etc. and the development of search engine optimisation (SEO) of websites and content, there has been an intensifying demand of specialists who are adept at everything SEO. Companies, whether large corporations or brick and mortar businesses, need an...

Alternatives to AdWords

January 4, 2016 / by Dave Burnett

Google AdWords is perhaps the most dominant player in the pay per click market and the largest ad network available today. It offers a tremendous and extensive audience to advertisers and marketers alike. Since Google is the largest search engine, it makes sense that AdWords is the most sought...

Facebook Advertising Tips

December 30, 2015 / by Dave Burnett

Welcome to the new digital world where things work differently.  Having trouble figuring it out?  You’re not alone. The truth is that people are changing and so are their needs. Today, a huge number of people prefer to shop online which is why marketers have to be wise in where...

SEO Keywords

December 28, 2015 / by Dave Burnett

Generally speaking, keyword is merely a phrase that reveals the matter or topic of the content that is of utmost significance. Keywords in the context of search engine optimization (SEO) is a little more complex though. To put it simply, SEO keywords are the phrases in your web content...