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Designing a Landing Page – 10 Stats to Keep in Mind During Redesign

March 11, 2016 / by Dave Burnett

Landing pages are of great importance when it comes to converting visitors to leads. In fact, it may even be safe to claim that absolutely no other web page can have the impact that landing pages have in successful conversion. To ensure that your landing page wins over your...

Social Media Management – 10 Reasons Why You Should Outsource It

March 7, 2016 / by Dave Burnett

Having a strong and consistent social media presence is vital for online marketers in both the present and future. In fact, the share of marketing budgets spent on social media will double from 11% in 2015 to 24% by 2020 according to the CaMO Survey. However, with so many...

What Is Bounce Rate and How You Can Improve It?

March 2, 2016 / by Dave Burnett

Your bounce rate shows the total number of people that left your website (across all the web pages). It is a metric which indicates the percentage of people who visit your site, but then immediately exit it without clicking anywhere else or visiting another page. However, what it actually...

Landing Page Optimization

How the Right Landing Page Can Turn Your Visitors into Buyers

February 15, 2016 / by Dave Burnett

  Conversion rate is one of the crucial metrics that businesses monitor and analyze to ensure the success of their marketing efforts as well as their overall profitability. Unfortunately, many fail to achieve the average 2-3% rate which renowned businesses flaunt, let alone surpass the 5% only a few...

Ways to Measure Your Website Success

February 12, 2016 / by Dave Burnett

  While planning to create and develop a website for your organization, you must have read plenty of marketing journals and features in order to make sure that you are on the right path. On your venture to building an effective website, among various tips and pointers that you...