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Learn why your PR and press mentions may not appear on Google and discover simple steps to make them more visible in search results.

Why Your PR Isn’t Showing Up on Google — and How to Fix It

June 30, 2025 / by Dave Burnett

By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 30, 2025 What are the key points about PR and Google Search? Some PR shows up in Google automatically if posted on trusted sites. Other PR helps SEO quietly through backlinks even if not visible. Turning it...

Learn how PR and ad agencies work together to boost SEO, trust, and conversions through clear roles and collaboration.

Let PR and Ad Agencies Do What They Do Best

June 29, 2025 / by Dave Burnett

How do partnerships between public relations agencies and advertising agencies work effectively? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 29, 2025 What are the key takeaways about PR and advertising agency partnerships? Specialists focus on their expertise: PR agencies build authority and backlinks while...

Find out which ecommerce and lead generation businesses are best suited for performance-based marketing, with proven strategies.

5 Signals You’re Ready for Performance-Based Marketing

June 25, 2025 / by Dave Burnett

What Kinds of Businesses Fit Performance‑Based Marketing? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 25, 2025 Quick Recap: Which businesses thrive with performance marketing? Ecommerce: Clear sale events support pay‑per‑sale models. Lead generation: You only pay for qualified prospects. Both: Requires defined conversion, accurate...

Discover the factors that determine how easy or hard it is to sell services to a business—based on size, solution, trust, effort, and risk.

5 Things You Need to Sell to More Customers

June 24, 2025 / by Dave Burnett

What Makes a Business Easier or Harder to Sell Services To? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 24, 2025 Quick Recap Business size affects decision speed and budget. Type of solution affects how easy it is to understand and buy. Belief in outcome...

Why Domain Extensions Like .marketing, .consulting Kill Your SEO

June 23, 2025 / by Dave Burnett

Why .marketing and .consulting Domains Hurt SEO By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 23, 2025 Quick Recap .marketing/.consulting domains get less organic and user trust. You work 10× harder to rank non‑.com domains. Use them for paid campaigns, not for core SEO. Our...