USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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What Are Lead Magnets (and Why They Matter) In digital marketing, lead magnets are free, valuable resources or offers that you give away in exchange for a visitor’s contact information (usually an email address). In other words, a lead magnet is a specific piece of content or incentive that...
After decades of building brands, running performance campaigns, and scaling client accounts across every major ad platform, I can tell you one thing with certainty: Most paid media campaigns don’t fail because of the ads. They fail because of what the client didn’t deliver. Yep, you read that right....
Imagine this: You’re running a sponsored ad campaign. Clicks are rolling in. You check the numbers—impressions, CTRs, everything looks great. But your phone? Barely ringing. Or maybe it rings too often, but your team can’t keep up, and leads go cold before anyone can respond. Now imagine if, instead...
Running one website is hard. Running two? That’s a recipe for burnout—unless you follow this. I get a lot of questions about SEO, Paid Search, and scaling digital infrastructure. One of the most common? “How can we best balance the workload between maintaining two websites—especially when each has its...
Your ad just got flagged. Now what? You followed all the rules. You’re promoting a public health message or advocating for a cause. But because your ad includes words like “tobacco” or “smoking,” it’s paused—or worse, your account is at risk. This happens more often than you think. Even...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000