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Find out which ecommerce and lead generation businesses are best suited for performance-based marketing, with proven strategies.

5 Signals You’re Ready for Performance-Based Marketing

June 25, 2025 / by Dave Burnett

What Kinds of Businesses Fit Performance‑Based Marketing? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 25, 2025 Quick Recap: Which businesses thrive with performance marketing? Ecommerce: Clear sale events support pay‑per‑sale models. Lead generation: You only pay for qualified prospects. Both: Requires defined conversion, accurate...

Discover the factors that determine how easy or hard it is to sell services to a business—based on size, solution, trust, effort, and risk.

5 Things You Need to Sell to More Customers

June 24, 2025 / by Dave Burnett

What Makes a Business Easier or Harder to Sell Services To? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 24, 2025 Quick Recap Business size affects decision speed and budget. Type of solution affects how easy it is to understand and buy. Belief in outcome...

Why Domain Extensions Like .marketing, .consulting Kill Your SEO

June 23, 2025 / by Dave Burnett

Why .marketing and .consulting Domains Hurt SEO By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 23, 2025 Quick Recap .marketing/.consulting domains get less organic and user trust. You work 10× harder to rank non‑.com domains. Use them for paid campaigns, not for core SEO. Our...

Learn about google ad campaign. When to use Search, Display, YouTube, Remarketing, Performance Max, Shopping, and Local Services Ads.

Which Google Ad campaign type fits each buyer stage?

June 22, 2025 / by Dave Burnett

Quick summary: Which Google Ad campaign type fits each buyer stage? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 22, 2025 Key takeaways Match the ad to awareness. Cold prospects need Display or YouTube. Warm prospects convert on Search or Shopping. Performance Max is not...

Discover how AI assistants like ChatGPT, Perplexity, and Claude are transforming search behavior with conversational queries.

How AI Is Re-Wiring the Way We Search

June 21, 2025 / by Dave Burnett

By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 21, 2025 Executive Summary Search is undergoing its most dramatic transformation since Google’s PageRank algorithm debuted. No longer confined to blue-link result pages, users increasingly rely on AI chat assistants—ChatGPT, Perplexity, Claude—for instant, synthesized answers. This report...