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HPT Case Study

July 10, 2025 / by Dave Burnett

AOKMARKETING.COM 646.453.7550 CLIENT OVERVIEW Home Painters Toronto is a leading residential painting company in the Greater Toronto Area, with over 34 years of experience. Renowned for their commitment to quality and customer satisfaction, they have transformed over 17,000 homes and boast 1,100+ positive reviews. Despite their reputation, they faced challenges in generating consistent, high-quality...

Britannica Case Study

/ by Dave Burnett

AOKMARKETING.COM 646.453.7550 INTRODUCTION Encyclopedia Britannica has long been a cornerstone of trusted knowledge, but staying relevant in a digital-first world poses unique challenges. When faced with declining traffic trends and increased competition in the reference industry, Britannica partnered with AOK Marketing to revamp its online strategy. Through advanced SEO...

3 Signals You Need to Change Google Ads Providers in 2025

July 3, 2025 / by Dave Burnett

3 Steps to Make Your Ads Budget Work Better By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 3, 2025 Key Takeaways Always Be Testing (ABT): Continually test ads, even during busy seasons, to gather actionable data. Apply the 70/20/10 Rule: Allocate 70% to proven campaigns,...

Learn methods to acquire clients — cold outreach, warm outreach, free content, and paid ads. Build a measurable client acquisition process.

The Client Acquisition Blueprint: 4 Simple Methods to Win More Customers

July 2, 2025 / by Dave Burnett

What does your client acquisition process look like? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 2, 2025 What are the key takeaways about the client acquisition process? Four main methods: cold outreach, warm outreach, free content, and paid ads. Each method is measurable and...

The Shocking Truth About Meta Ads Scams (And How to Protect Yourself)

July 1, 2025 / by Dave Burnett

Are scams common in the digital marketing space, especially with inquiries about Meta ads? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: July 1, 2025 What are the key takeaways about scams in digital marketing? Scams are common in digital marketing, especially with Meta (Facebook and...