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How Search Engines Award Rankings

Is a Linkless Search Engine Possible?

September 24, 2018 / by Marketing Team

When people start talking about the ways that search engine results could be addressed in the future, one thing that a lot of discussions have centered around is “going linkless.” This phrase means that right now, one of the important metrics that search algorithms use to assign value, rank,...

How To Target Millennials

What Factors To Consider When Rebranding

September 10, 2018 / by Marketing Team

Everybody loves a shiny new logo. At some point in your organization’s future, there’s a very good chance that you’ll look to refresh your brand with a new look and feel, a renewed identity that helps you keep pace with competitors and stay relevant amongst your target clientele. You...

How To Fend Off False Charges

Why Marketing Needs To Be At The Boardroom Table

September 4, 2018 / by Marketing Team

How does that saying go—that those who can’t remember the past, are destined to repeat it. In the marketing world, it’s an adage that should be treated as professional gospel. Every year we’re regaled with stories of corporations making strategic decisions that might make sense on paper—especially from an...

How To Set Explicit Social Media Management Boundaries

Factors To Consider When Outsourcing Your Social Media

August 28, 2018 / by Marketing Team

Another month, another example of social media ineptitude at the highest levels. Our latest example comes from the sports world (a refreshing departure from the usual culprits in the political and entertainment realms), and it’s a bizarre one. In recent weeks, sports website The Ringer reported that Philadelphia 76ers...

Can AI Tell The Difference

Why AI is Dumb… For Now

August 21, 2018 / by Marketing Team

If we can all agree on one thing in these polarized times, it’s that we’re on the cusp of an artificial intelligence revolution. The technology is already reshaping our daily interactions and changing the way that many of us do business. It’s also remarkably dumb—at least for now. Hear...