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32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
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250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...
Why Image Optimization Matters for SEO Images are a vital part of engaging web content, but they can also significantly impact your website’s performance and search rankings. Large, unoptimized images often make up the bulk of a webpage’s size, slowing down load times. Google considers page speed as a...
What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...
Framework for Lead-Generating Ads: This guide breaks down digital ad creation into the core steps: Platform → Targeting → Message/Creative → CTA → Lead Capture. We’ll apply these steps to all major platforms (Facebook/Instagram, YouTube, Google Search/Display, TikTok, LinkedIn, and X) for any business type (local services, e-commerce, SaaS,...
Introduction Selecting the right keyword match types is crucial for Google Search Ads success. In 2025, Google offers three primary match types – Broad Match, Phrase Match, and Exact Match – each balancing reach versus relevance. Recent years have seen Google dramatically redefine and favor broader match types, leveraging AI to interpret user...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000