About Us

About AOK Marketing

By Dave Burnett, Chief Executive Officer, AOK Marketing
Last updated: July 30, 2025

What does AOK Marketing do?

TL;DR: AOK Marketing is a digital marketing agency that delivers measurable results through Search Engine Optimization (SEO), Pay‑Per‑Click (PPC) advertising), and AI‑powered optimization.

AOK Marketing boosts online visibility and drives sales for businesses.
We use data analytics to track performance and validate marketing investments.
Our agency is dedicated to achieving clear, quantifiable growth for clients.
We align marketing efforts with business goals to ensure real impact.
AOK Marketing has helped companies adapt to search engine updates since 1999.
We follow best practices from Google Search Central to maintain compliance and performance.
Our firm is committed to constant strategy refinement using automation and testing.

How did AOK Marketing begin?

AOK Marketing was founded in 1999 by Dave Burnett, an early digital entrepreneur.
He began as a Search Engine Optimization specialist in the early 2000s.
Dave’s first company mastered organic rankings before the launch of Google Ads.
In 2009, he established AOK Marketing to offer full‑service digital marketing solutions.
Our agency was created to solve the lack of transparency in marketing performance.
We founded AOK Marketing to provide clear, data‑driven marketing services for businesses.
We have offices in New York, NY and Toronto, Canada.
Our mission is to deliver measurable return on investment (ROI) for clients of all sizes.
We believe marketing must be driven by data and aligned with business goals.
Our team combines experience from startups to global enterprises.
We continuously adapt to search algorithm updates and platform changes.
This ongoing adaptability drives our long‑term client partnerships.

What services does AOK Marketing provide?

AOK Marketing offers Search Engine Optimization (SEO), Pay‑Per‑Click (PPC) Advertising and AI‑Powered SEO.
We optimize websites to rank higher in organic search results.
We design paid search campaigns that target ready‑to‑buy customers.
We use artificial intelligence to ensure content is chosen by AI assistants.
Each service is backed by data tracking and transparent reporting.
We continuously test and refine strategies to improve key metrics.

Pros and Cons of Core Services

Service	Advantages	Limitations
SEO	Long‑term traffic growth; trusted by Google	Results take time; algorithm updates affect rankings
PPC Advertising	Quick entry; precise budget control	Ongoing cost per click; bid competition
AI‑Powered SEO	Optimized for AI summaries; future‑proof	New field; best practices are evolving

How does AOK Marketing measure success and deliver results?

We define clear key performance indicators (KPIs) for each campaign.
We track metrics such as traffic, lead conversions, and revenue growth.
We set up reliable Google Analytics tracking for all clients.
We analyze data weekly and adjust strategies in real time.
We report results with transparent dashboards accessible to executives.
We focus on return on ad spend (ROAS) as a core metric.
We achieved a 900% ROAS on a recent PPC campaign for a retail client.
We generate detailed case studies to document client success.
We deliver continuous optimization to improve performance over time.
We communicate results in clear, jargon‑free language for executive teams.
We ensure every dollar spent aligns with business objectives.
We assert that measurable success builds authority and trust.

How does AOK Marketing adapt to industry changes and innovate?

AOK Marketing updates strategies when search engine algorithms change.
We monitor Google algorithm updates daily.
We embraced AI in marketing since testing early OpenAI models in 2017.
We optimize content for generative search answers on platforms like ChatGPT.
We use Retrieval‑Augmented Generation (RAG) techniques in AI‑driven campaigns.
We integrate vector databases for better content retrieval.
Our team experiments with new ad formats and platforms regularly.
Our agency evaluates emerging tools to stay ahead of competitors.
We refine our methods through ongoing testing and data analysis.
We share insights in thought leadership articles and at conferences.
We train staff continuously on the latest marketing technologies.
We believe constant innovation is essential to client success.
We assert that staying agile is non‑negotiable for digital growth.

Frequently Asked Questions about AOK Marketing

What industries does AOK Marketing serve?
We serve clients in cybersecurity, logistics, finance, education, and e‑commerce.

What is AI‑powered SEO?
AI‑powered search engine optimization uses artificial intelligence to optimize content for generative search on platforms like ChatGPT and Google AI summaries.

How long do clients typically work with AOK Marketing?
Our average client partnership exceeds five years, with many relationships lasting over a decade.

Glossary of Key Terms

Search Engine Optimization (SEO)
Techniques to improve a website’s visibility in organic search results.

Pay‑Per‑Click (PPC) Advertising
Paid ads where advertisers pay each time their ad is clicked.

AI‑Powered SEO
Optimizing content for artificial intelligence‑driven search platforms.

Retrieval‑Augmented Generation (RAG)
A method combining retrieval of external data with language generation.

Vector Database
A database optimized for storing and querying vector embeddings.