Native and Mobile – Hand in Hand

With more social media users checking their accounts via mobile devices than on their computers, in-stream mobile ads are quickly becoming advertisers’ chosen method for getting their message front and center.

Native advertising in the context of social media are ads that are seamlessly integrated into a user’s feed and are nearly indistinguishable from organic content.  Why is this so important to marketers? Because these ads look, feel, and work fluidly across mobile and PC platforms and are viewed within a user’s social media stream, which helps brands build effective campaigns across all devices.

It’s especially important to look at this from a mobile perspective because social networks are responsible for at least 17% of time consumers spend on mobile. When we look at LinkedIn specifically, we find that 38% of unique visiting members come through mobile apps, and weekly mobile page views for LinkedIn have jumped 250% year-over-year.  Check out this infographic for more interesting stats:

Source: http://marketing.linkedin.com/blog/

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The AOK Marketing Team is a diverse group of amazing individuals driven to help all of our clients succeed. Great people are everywhere, and we believe that people should control their workday, their work environment, and where they live. We have team members in 9 countries: United States, Canada, Egypt, Belgium, Ireland, Australia, India, Pakistan, and Hong Kong.
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