Google has announced the impending sunset of Google Optimize and Optimize 360, set for September 30, 2023.
As of this date, any active experiences will end, and users should visit the Help Center to download historical data. The feature was launched five years before, enabling businesses with poor user experiences to test and improve them easily.
What is Google Optimize
Google Optimize is a powerful tool that enables businesses to enhance their website and content performance for visitors. It helps them analyze and measure user experience, optimize content for specific audiences, and test different user scenarios.
With Google Optimize, companies can create experiments with simplified visual tools that enable them to understand what works best for their visitors.
They can see real-time insights from visitor behavior on each experiment and use the platform to understand better what their customers want. Companies can also customize the look and feel of their website using Google Optimize’s built-in customization features.
Furthermore, with the upcoming sunsetting of Google Optimize on September 30th, 2023, businesses need to look for alternative solutions now to continue optimizing their user experiences.
Fortunately, several options can provide A/B testing and personalization capabilities as substitutes for Google Optimize. Here are some great alternatives to consider:
Adobe Analytics Mobile Marketing Add-On (Legacy)
With Adobe Analytics, product teams can easily and quickly optimize their mobile engagement using comprehensive analytics and premium visualizations. Whether it’s boosting retention or upping conversions, powerful predictive insights help you maximize the investments in your mobile platform.
Advantages offered:
Campaign acquisition tracking
Maximize the lifetime value of your customers by leveraging Adobe’s multi-touch and re-engagement attribution analysis and reporting. With data from a wide selection of mobile partners, you’ll be able to track customer acquisitions in real time for quick decision-making.
Start Quickly
Set up product teams quickly and effectively with Mobile Starter projects, equipped with ready-made mobile reports and visuals.
Optimize mobile performance
Unlock the full potential of Adobe Experience Cloud and take control of your mobile lifecycle with one powerful SDK. Personalization, engagement, audiences, and analytics are all within reach!
Understand your audience
By utilizing automated analysis, you can uncover high-value audiences and understand distinct differences between segments. Use visualizations to demonstrate how users traverse features over time and when they lose engagement.
Define mobile experiences
Easily customize visits by setting a timeout, blocking background hits from launching a new visit, or even initiating a fresh visit with the app launch event.
Ignite Mobile Engagement to New Heights
With Adobe Analytics, you never have to worry about the volume of your mobile business. Enjoy a seamless user experience with our powerful mobile analytics capabilities regardless of how much it grows!
Oracle Business Intelligence 12c
Oracle Business Intelligence 12c revolutionizes how customers can leverage insights to make better and quicker decisions.
This one-of-a-kind platform offers agile visual analytics, self-service discovery capabilities, and top-of-line enterprise analytics features all in one place – granting you access to new realms of data for a more informed footing on the market.
Oracle BI 12c is an all-inclusive solution that reduces the total cost of ownership and boosts return on investment for your entire organization.
With features such as instant mobile and interactive dashboards, powerful operational reporting, real-time alerts, content search capabilities, and metadata support strategy management; native access to Big Data sources; advanced in-memory computing; plus streamlined systems maintenance – Oracle BI 12c is sure to take your company’s analytics efforts to the next level.
Optimove Relationship Marketing Hub
Optimove provides a comprehensive and hyper-personalized CRM marketing plan crafted through cutting-edge science-driven tactics.
By leveraging predictive customer analytics, AI optimization technologies, and a multi-channel campaign orchestration engine, Optimove aids marketers in conveying the correct message to their customers via the best-suited channel each time. This results in personalized customer journeys that enhance engagement, retention rates, and lifetime value.
SAS Marketing Automation
SAS Marketing Automation 6.6 is an innovative software that enables businesses to quickly and easily implement marketing campaigns across multiple channels.
Users can easily create engaging and visually appealing campaigns with its HTML user interface. Furthermore, removing completed campaigns from a campaign group allows for better organization and management of campaigns for efficient retrieval in the future.
Additionally, the new subject restriction in the output for a Map node allows users to limit their campaigns to specific audiences by filtering out unnecessary recipients. Lastly, SAS Customer Intelligence 360 now allows users to specify subject labels within their information map for even more precise targeting of desired customer segments.
All in all, SAS Marketing Automation 6.6 provides businesses with powerful features that enable them to design and execute effective marketing campaigns while meeting their customer’s needs on a personalized level.
Tableau Visualization Platform
Tableau is an award-winning analytics and visualization platform that makes it easy to explore data, create stunning visualizations, and share insights to drive better decisions. With Tableau, you can quickly spot trends and outliers in billions of rows of data with a drag-and-drop interface.
Tableau’s powerful data engine and intuitive user interface allow you to build comprehensive visualizations in minutes that are tailored to your data. You can also leverage Tableau’s built-in analytics capabilities to identify relationships between different variables and measure the impact of changes over time.
Furthermore, Tableau allows sharing your analysis and insights with organizational stakeholders. With Tableau’s mobile app, you can deliver interactive visualizations to anyone, anytime, anywhere – empowering people to make better decisions on the go!
Convert.com
If you’re looking to create A/B, multivariate, multipage, and split tests with ease and full control of your content, Convert is your ultimate tool. With its intuitive drag-and-drop system, you don’t need any coding skills to get started – pick the visual editor that works for you.
Plus, onboarding your CMS or e-commerce platform is a breeze. You’ll also have access to Google Analytics integration and 35 different elements for personalizing customer profiles.
You can use the advanced style sheet editor for dynamic pages so that everything looks exactly as you want. Whether you’re an experienced user or just starting, Convert provides all the features necessary to craft quick and effective tests. And thanks to its seamless integration capabilities, it’s easy to export and use data in future projects. In short, Convert is one of the best tools around when it comes to testing.
Optimizely
Optimizely is an experimentation platform tailored exclusively for enterprise customers. Intended for websites with high traffic, their powerful tool allows users to safely conduct web experiments and personalization on the same page.
Furthermore, the platform can be extended beyond websites to mobile apps and messaging platforms, enabling companies to optimize their customer experience across multiple channels.
You can now design, implement and analyze high-performance experiences with the help of a powerful customer insights tool. With the easy-to-use visual editor, you can make changes to your website without needing a developer. This WYSIWYG (what you see is what you get) editor allows for making changes quickly with minimal effort. It enables you to customize your website to fit your needs perfectly.
Moreover, this customer insights tool helps you understand user behavior better to create better experiences and improve user engagement. With this tool, you can track key metrics such as customer retention rate, conversion rate, or average cart size to drive higher ROI and business success.
Additionally, you can use its comprehensive reporting capabilities to analyze insights and act accordingly to achieve better results. All these features make it easier for you to discover valuable customer data and put it into action right away.
Visual Website Optimizer (VWO)
VWO’s heatmap tool is one of the main draws for marketers and businesses. It provides great insights into visitor click behavior and tracks user activity, allowing businesses to make informed decisions regarding their website design.
With this tool, businesses can see where visitors click on the page, how far they scroll down, and how long they stay in each area. This data helps understand which elements of the website engage visitors and which may require more attention or improvement.
You can also compare multiple heatmaps to identify what changes have caused an increase or decrease in performance. This helps develop better strategies that improve conversions.
Furthermore, VWO allows you to segment users based on demographics like age or location to deliver tailored experiences that are most likely to convert customers. Ultimately, VWO’s heatmap tool gives marketers a powerful way to gain valuable insights into customer behavior and adjust their strategy accordingly for maximum effect.
Final Thoughts
Google Optimize will be bidding farewell in 2023, yet its impact on businesses of all sizes will live on. It enabled users to easily test and improve user experiences which have been an invaluable tool for marketers.
However, the current trends are leaning toward more comprehensive and sophisticated solutions that provide businesses with more advanced features to build a strong footing in the market.
With options such as Oracle BI 12c, Optimove Relationship Marketing Hub, SAS Marketing Automation 6.6, and Tableau Visualization Platform, businesses can leverage cutting-edge technology to deliver personalized customer experiences and accurately make data-driven decisions.
By leveraging the power of such solutions, businesses can not only optimize their online presence but also stay ahead of their competition in an ever-evolving digital landscape.
Do you have your alternative ready for when Google Optimize closes down? If not, then start searching for the perfect solution today!
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