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Influencer Marketing Trends to Watch in 2025

January 11, 2025 / by Jana Legaspi

Influencer Marketing is not going anywhere this 2025– brands and marketers need to stay ahead of emerging trends to fully leverage the power of influencers in promoting products and services. This comprehensive guide dives into the key influencer marketing trends to watch in 2025, providing insights on how to...

Top 5 Content Marketing Strategies for 2025: A Comprehensive Guide

January 8, 2025 / by Marketing Team

As we look towards 2025, the digital marketing landscape continues to evolve at a rapid pace, driven by advancements in technology and changing consumer behaviors. To stay ahead of the curve, marketers need to adapt and innovate. This article explores the top five content marketing strategies that are poised...

Why You Should Consider Working With Micro-Influencers

October 12, 2024 / by Marketing Team

To continue thriving in digital marketing, businesses must adapt. One effective strategy is hiring micro-influencers, who have emerged as a powerful force for brands looking to connect with engaged, niche audiences. With follower counts ranging between 10,000 and 100,000, micro-influencers may not have the reach of mega- or macro-influencers,...

Types of Influencers: Choosing the Right Fit for Your Campaign

October 5, 2024 / by Jana Legaspi

When launching an influencer marketing campaign, one of the most critical decisions brands must make is selecting the right type of influencer. Influencers come in different shapes and sizes, and each group brings unique advantages based on the brand’s goals and target audience. Understanding the distinctions between these types...

What Is Influencer Marketing? A Guide for 2024

October 3, 2024 / by Marketing Team

Influencer marketing has become a billion dollar industry over the past couple of years. Thanks to social media platforms like Instagram and Tiktok, it has emerged as a powerhouse strategy for brands looking to connect with their target audience authentically. This comprehensive guide explores everything you need to know...