What better way to view your target audience engagement than one of the most crucial email marketing metrics, email click-through rate (CTR)? Here’s one way of looking at it: if the email open rate indicates how many people might give attention to your message, the email CTR shows how...
Email Deliverability 101 Are you following best practices? The average open rate is less than 20% and dropping, put another way less than 1 in 5 people you send an email to actually open it. Email is great, allowing you to be both personal and targeted if the information...
