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What Is User-Generated Content? A Complete Guide for 2025

April 17, 2025 / by Jana Legaspi

In an age where consumers trust each other more than they trust brands, user-generated content (UGC) has become one of the most powerful tools in digital marketing. But what exactly is user-generated content—and why does it matter? In this article, we’ll break down what UGC is, why it works,...

PPC and Paid Media Budgeting Strategies for 2025

November 13, 2024 / by Marketing Team

As we approach 2025, the digital advertising landscape continues to evolve, bringing with it new challenges and opportunities. Pay-per-click (PPC) and paid media remain integral components of a successful marketing strategy, but with increasing competition and fluctuating market conditions, planning your budget effectively is more crucial than ever. Here...