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Unlocking the Power of Scent Marketing: Enhancing Brand Positioning through Olfactory Experience

August 1, 2023 / by Jana Legaspi

Scent marketing, a subset of the multifaceted sensory marketing approach, aims directly at consumers’ olfactory sense to trigger distinctive memories and relationships. The methodology behind this practice orbits around carefully selecting and dispersing particular aromas in spaces directly tied to your brand’s presence. The ultimate intention behind scent marketing...

Unlock the Power of Distribution Channels in Marketing: What, Why, and How?

July 24, 2023 / by Jana Legaspi

Are you struggling to reach your target audience effectively?  Do you want to find new channels for promoting your products and services? Distribution channels are key in any marketing strategy, but unlocking their full potential isn’t always easy. In this guide, we look at the what, why, and how...

Reinventing Business Practices: Transforming B2B to B4B to Maximize Value

July 1, 2023 / by Jana Legaspi

Companies are consistently searching for novel methods to gain maximum profitability and remain ahead of the competition in the unpredictable digital world. For those looking for a proven approach to success, transitioning from the conventional B2B methodology to one that centers around B4B (Business for Business) is an optimal...

6 Tips for Creating a Responsive Email Marketing Template

June 29, 2023 / by Jana Legaspi

Email marketing is a powerful way to reach your target audience and drive conversions. But, if you’re not careful with how you design your emails, they can look unprofessional or worse—not displaying properly on different devices. That’s why creating a responsive email template looks great no matter what device...

Navigating the Long Sales Cycle: Understanding Its Nature and Implementing Powerful Marketing and SEO Tactics

June 24, 2023 / by Jana Legaspi

A long sales cycle refers to the extended period between the initial contact with a potential customer and the finalization of a sale. This extended duration can be due to various factors, such as the complexity or high price of the product or service, the involvement of multiple decision-makers,...