Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.
Scent marketing, a subset of the multifaceted sensory marketing approach, aims directly at consumers’ olfactory sense to trigger distinctive memories and relationships. The methodology behind this practice orbits around carefully selecting and dispersing particular aromas in spaces directly tied to your brand’s presence. The ultimate intention behind scent marketing...
Are you struggling to reach your target audience effectively? Do you want to find new channels for promoting your products and services? Distribution channels are key in any marketing strategy, but unlocking their full potential isn’t always easy. In this guide, we look at the what, why, and how...
Companies are consistently searching for novel methods to gain maximum profitability and remain ahead of the competition in the unpredictable digital world. For those looking for a proven approach to success, transitioning from the conventional B2B methodology to one that centers around B4B (Business for Business) is an optimal...
Email marketing is a powerful way to reach your target audience and drive conversions. But, if you’re not careful with how you design your emails, they can look unprofessional or worse—not displaying properly on different devices. That’s why creating a responsive email template looks great no matter what device...
A long sales cycle refers to the extended period between the initial contact with a potential customer and the finalization of a sale. This extended duration can be due to various factors, such as the complexity or high price of the product or service, the involvement of multiple decision-makers,...
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