USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Introduction: Total website visits represent the total number of times users have landed on your website within a given period (regardless of repeats). It’s a top-of-funnel metric that indicates the volume of traffic your marketing efforts are bringing in. Think of it as the digital equivalent of foot traffic...
Introduction: Every marketer wants more leads, but equally important is understanding what you’re paying to get those leads. Cost Per Lead (CPL) is a critical metric that quantifies how cost-effective your marketing campaigns are at generating new prospects. In simple terms, it’s the amount of money you spend to...
Introduction: After generating leads (often measured by CPL, as we discussed in the previous article), the next crucial step is turning those leads into customers. Cost Per Acquisition (CPA), also known as Cost Per Customer Acquisition or Customer Acquisition Cost (CAC), measures the cost to acquire a paying customer....
If you’re looking to drive more organic traffic and rank higher on Google, mastering SEO is non-negotiable. With constant algorithm updates and evolving user behavior, your old tricks may no longer work in 2025. The good news? There are still tried-and-true strategies—updated for the times—that can move the needle...
Effective marketing strategies are crucial for any business looking to enhance visibility and drive sales. Public relations (PR) and paid advertising are two foundational strategies in the marketer’s toolkit, each serving distinct purposes in the broader marketing strategy. Dave Burnett, a seasoned marketing expert and founder of aokmarketing.com, promotionalproducts.com,...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000