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Scott Ableman
10: Marketing On A Limited Budget with CMO Scott Ableman

Scott Ableman is a marketing executive and adviser for several companies in the digital marketing and media space. He has served as Chief Marketing Officer for both B2B and consumer marketing organizations — most recently The Teaching Company, which produces and markets The Great Courses. His marketing career began in the telecommunications industry in the 1990s, where he helped grow both MCI and Winstar to multi-$billion valuations, and then in the 2000s transitioned to the ecommerce world, where he has helped Network Solutions, Simplexity, and The Great Courses all join the list of the Internet’s top retailers.

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Our Happy Clients

Richard Rogerson

What Richard Rogerson Says About Working with AOK Marketing

“The AOK Marketing team has always been very responsive and helped drive more conversions on our website. Highly recommend!”

— Richard Rogerson, CEO, Packetlabs

Key Results

  • Increased website conversions through expert optimization
  • Responsive partnership with fast turnaround on requests
  • Ongoing conversion growth through continuous improvement

Service Used

Richard engaged AOK Marketing for Conversion Rate Optimization (CRO). AOK’s CRO team worked to identify and fix conversion bottlenecks on the Packetlabs website, driving measurable improvements in lead generation and customer acquisition.

About the client: Richard Rogerson is the CEO of Packetlabs, a leading penetration testing and cybersecurity firm. Packetlabs trusted AOK Marketing to optimize their website for better conversion rates and lead generation.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Richard have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

Rod Oliveira

What Rod Oliveira Says About Working with AOK Marketing

“As a customer of AOK Marketing we have come to enjoy a high standard of service however when our web site was hacked several weeks ago the team at AOK really stepped up. In a matter of hours they had my site cleaned up and security measures put in place to ensure we were protected against such attacks in the future. I was truly impressed… Great job AOK!”

— Rod Oliveira, Business Owner

Key Results

  • Website security incident resolved within hours
  • Protective security measures implemented to prevent future attacks
  • Ongoing high standard of service as a long-term client

Service Used

Rod engaged AOK Marketing for website management and digital marketing services. When a critical security incident occurred, AOK’s team responded immediately — cleaning up the hacked site and implementing security protections within hours, going above and beyond the standard scope of service.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Rod have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

Anja Bundze

What Anja Bundze Says About Working with AOK Marketing

“Just finished an amazing SEO training session with Dave at AOK Marketing. Blown away by his knowledge of everything SEO and all the different tools to help me succeed. Thank you!”

— Anja Bundze, Business Owner

Key Results

  • Comprehensive SEO training delivered by expert practitioners
  • Practical tools and techniques provided for ongoing success
  • Knowledge transfer empowering the client to manage SEO independently

Service Used

Anja engaged AOK Marketing for SEO training and consulting. Dave and the AOK team provided a hands-on training session covering SEO strategy, tools, and techniques — empowering Anja with the knowledge and confidence to drive organic growth for her business.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Anja have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

Sal De Spirito.

Executive Director, Marketing Advertising Specialty Institute

What Sal De Spirito Says About Working with AOK Marketing

“For the past two years the team at AOK have been great partners. Their ongoing support has enabled a new line of business to grow from zero to millions of dollars in revenue.”

— Sal De Spirito, Executive Director of Marketing, Advertising Specialty Institute

Key Results

  • New business line launched and scaled with digital marketing support
  • Zero to millions of dollars in revenue growth
  • 2+ year strategic partnership delivering ongoing results

Service Used

Sal partnered with AOK Marketing for comprehensive digital marketing services. AOK served as a strategic partner, providing the ongoing support needed to launch and scale an entirely new line of business for the Advertising Specialty Institute.

About the client: Sal De Spirito is the Executive Director of Marketing at the Advertising Specialty Institute (ASI), a leading membership organization serving the promotional products industry. ASI trusted AOK Marketing to help build digital revenue streams from the ground up.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Sal have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

Margaret Dawson

CMO, Rival IQ

What Margaret Dawson Says About Working with AOK Marketing

“We are a very data-driven company. So when it came to testing PPC, we wanted to work with someone who knew what they were doing and who would use data to determine whether PPC was working or not. I love how AOK not only provides expert strategic advice and implementation but constantly evolves our PPC based on what the data showed us. I was blown away with the results we saw nearly immediately and then the double-digit conversion rates we were achieving after just two weeks!”

— Margaret Dawson, CMO at Rival IQ

Key Results

  • Double-digit conversion rates achieved within two weeks
  • Immediate results from the first PPC campaign
  • Data-driven optimization that continuously improved performance

Service Used

Margaret engaged AOK Marketing for Google Ads (PPC) management. As a data-driven company, Rival IQ needed a partner who could match their analytical rigor — and AOK delivered with a test-and-iterate approach that produced measurable results from day one.

About the client: Margaret Dawson served as CMO at Rival IQ, a competitive analytics and social media analytics platform. Rival IQ chose AOK Marketing specifically for their data-first approach to paid search management.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Margaret have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

Erin G

Head of Corporate Communications and Corporate Social Responsibility

What Erin G. Says About Working with AOK Marketing

“The team at AOK have always provided superior customer service and continually go above and beyond to produce results. Their knowledge of products, markets and branding expertise are unparalleled and have made a definite impact on our business.”

— Erin G., Head of Corporate Communications and Corporate Social Responsibility

Key Results

  • Measurable business impact through branding and market expertise
  • Superior customer service that consistently goes above and beyond
  • Unparalleled knowledge of products, markets, and branding

Service Used

Erin engaged AOK Marketing for comprehensive digital marketing services including branding, market positioning, and corporate communications support. AOK’s deep understanding of product marketing and brand strategy delivered a definite impact on the business.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Erin have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

Michael B

CEO Visual Communications Specialist

What Michael B. Says About Working with AOK Marketing

“Worked with AOK on numerous projects as both a supplier and business partner. Never have I seen a company so dedicated to providing their clients with speedy, courteous and professional service.”

— Michael B., CEO, Visual Communications Specialist

Key Results

  • Consistent delivery across numerous projects
  • Dual-role partnership as both supplier and business partner
  • Exceptional speed and professionalism on every engagement

Service Used

Michael worked with AOK Marketing across multiple engagements as both a client and business partner, utilizing digital marketing services for visual communications projects. AOK’s dedication to speed and professionalism stood out across every interaction.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Michael have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.

Read more client stories on our testimonials page or explore our case studies.

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