Pinterest is a great place for people to discover things that they love. It is a highly visual platform, and this differentiating factor makes for a unique and beautiful marketplace.
If you’re a brand, the goal for Pinterest isn’t to simply sell, sell, sell, but to show your products in an interesting and compelling manner.
Today Pinterest added a do-it-yourself Promoted Pins tool so businesses of any size can promote their Pins to reach more people and get visits back to their website. These Promoted Pins will be available on a cost-per-click basis through ads.pinterest.com.
To get started with Promoted Pins, you must have a Pinterest for Business account, verify your website, and have Rich Pins enabled.
You can create a visual strategy for your website or blog which includes:
1. Using high resolution images.
2. Design long, tall images
3. Add the Pin it Button to your website.
4. Enable rich Pins.
5. Add Pinterest widgets to highlight your Pins on your website.
Promoted Pins are a fantastic way for small businesses and entrepreneurs to build their brand awareness, generate web traffic, and ultimately make sales.
You simply:
- Pick a Pin – Promote your best Pins so they appear in search and category feeds
- Decide who sees it – Set up targeting so the right people see your Promoted Pin.
- Pay for visits – You’ll only pay when people click through to your website.
- Track what’s working – Once your campaign starts, see how it’s doing and make changes.
Now you can get your beautiful brand content in front of prospects on Pinterest!
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