Marketer’s Guide to Actionable Data [Infographic]

A staggering 100% of Chief Marketing Officers (CMOs) agree that successful brands use customer data to drive marketing decisions; moreover, 87% of marketers report that “capturing and sharing the right data is critical for measuring ROI effectively”.

Unfortunately, however, many marketers struggle to use data well.

Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able to link data to an individual customer.  Among the reasons that marketers don’t use data: lack of training (32%), lack of budget or resources (32%), wrong organizational structure (14%).

To find out how you can collect and use customer data well, check out the tips in the following infographic:

Source: http://monetate.com/infographic/the-marketers-guide-to-actionable-data/

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Jana Legaspi

Jana Legaspi is a seasoned content creator, blogger, and PR specialist with over 5 years of experience in the multimedia field. With a sharp eye for detail and a passion for storytelling, Jana has successfully crafted engaging content across various platforms, from social media to websites and beyond. Her diverse skill set allows her to seamlessly navigate the ever-changing digital landscape, consistently delivering quality content that resonates with audiences.

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