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marketer reviewing backlink strategy for SEO growth

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2026 Edition)

June 9, 2025 / by Jana Legaspi

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

SEO ranking factors 2026 showing AI search, Core Web Vitals, E-E-A-T, backlinks, and local SEO

SEO in 2026: The Top Ranking Factors You Need to Know

March 16, 2025 / by Jana Legaspi

SEO is constantly evolving, and 2026 will bring new challenges and opportunities for businesses looking to rank higher in search results. With Google’s algorithm updates becoming more sophisticated, staying ahead requires a deep understanding of the latest ranking factors. This guide covers the top SEO trends and strategies to...