Quick take Copilot Checkout is Microsoft’s attempt to turn “conversation” into “conversion” without the usual tab-hopping and cart abandonment. The shopper stays inside Copilot, and you (the merchant) stay in control of the transaction. What Copilot Checkout is (in plain English) Think of Copilot as the new aisle....
Copilot Checkout and Brand Agents: Ecommerce AI Conversion Playbook What just happened (and why it matters) Microsoft Advertising just announced two capabilities aimed straight at the biggest leak in ecommerce: the gap between “I’m interested” and “I’m buying.” The leak is getting smaller because the shopping journey is being...
