Margaret Dawson

CMO, Rival IQ

What Margaret Dawson Says About Working with AOK Marketing

“We are a very data-driven company. So when it came to testing PPC, we wanted to work with someone who knew what they were doing and who would use data to determine whether PPC was working or not. I love how AOK not only provides expert strategic advice and implementation but constantly evolves our PPC based on what the data showed us. I was blown away with the results we saw nearly immediately and then the double-digit conversion rates we were achieving after just two weeks!”

Margaret Dawson, CMO at Rival IQ

Key Results

  • Double-digit conversion rates achieved within two weeks
  • Immediate results from the first PPC campaign
  • Data-driven optimization that continuously improved performance

Service Used

Margaret engaged AOK Marketing for Google Ads (PPC) management. As a data-driven company, Rival IQ needed a partner who could match their analytical rigor — and AOK delivered with a test-and-iterate approach that produced measurable results from day one.

About the client: Margaret Dawson served as CMO at Rival IQ, a competitive analytics and social media analytics platform. Rival IQ chose AOK Marketing specifically for their data-first approach to paid search management.

Why Clients Choose AOK Marketing

AOK Marketing is a full-service digital marketing agency with offices in Toronto and New York. With over 15 years of experience, AOK’s average client relationship exceeds 5 years — a testament to the consistent results and transparent communication that clients like Margaret have come to expect.

Ready to achieve similar results? Get your free growth plan or schedule a quick chat with our team today.


Read more client stories on our testimonials page or explore our case studies.