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Quick summary: Which Google Ad campaign type fits each buyer stage? By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 22, 2025 Key takeaways Match the ad to awareness. Cold prospects need Display or YouTube. Warm prospects convert on Search or Shopping. Performance Max is not...
Search engine optimization (SEO) is always evolving. As algorithms grow smarter and user behavior shifts, what worked just a few years ago might now be hurting your rankings. If you’re trying to grow your visibility online in 2025, it’s crucial to know which SEO strategies are still effective—and which...
Keyword research is an essential aspect of a successful SEO strategy. As we delve into 2025, the landscape of SEO continues to shift with new algorithms, user behaviors, and technological advancements. Understanding and implementing effective keyword research strategies is crucial for anyone looking to enhance their online presence and...
Staying on top of SEO trends and techniques is crucial for maintaining a strong digital presence. With algorithm changes and new competition entering the market every year, 2024 promises to be a big year for SEO innovations. In this guide, we’ll cover some essential SEO “tricks” to boost your...
Staying visible in Google’s search results is essential for success in digital marketing. When Google “ghosts” your website by lowering its visibility, it can spell trouble for traffic, leads, and ultimately, business growth. This guide will dive into why Google may drop a site from search results and offer...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000