If you are trying to get cited in AI answers, you are not just doing SEO. You are doing trust engineering. Because the AI answer is built from what the broader web says about you, not what your homepage claims. What off-site signals are (and why they matter now)?...
A marketer clicks a highlighted brand name inside an AI answer… and a right‑side panel opens. It looks a lot like a Knowledge Panel. But it’s inside ChatGPT. And the weird part? The “story” in that panel isn’t pulled from the brand’s homepage. It’s stitched together from third‑party sources...
