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Why Google Ads Support Quality Has Declined: Comprehensive Insight from the Source

April 2, 2024 / by Marketing Team

The evolution of Google Ads (formerly known as Google AdWords) over the past two decades has been nothing short of remarkable. From a simple text-based advertising system to a multifaceted digital marketing platform, Google Ads has become a critical tool for businesses seeking online visibility. However, alongside its growth...

2024 Guide: Essential Customer Retention Metrics – Improve Loyalty & Drive Growth

February 3, 2024 / by Marketing Team

In today’s highly competitive marketplace, acquiring new customers is often seen as a significant achievement for businesses. However, the true victory lies not just in attracting customers but in retaining them over the long haul. As we approach 2024, focusing on the right customer retention metrics is an imperative...

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