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Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

Illustration showing a computer monitor with a top-ranked search result. Surrounding it are social media icons—a thumbs-up, a “10k followers” badge, and a heart—connected by colorful arrows to the search listing, symbolizing how social engagement relates to SEO.

How Social Media Indirectly Benefits SEO

June 7, 2025 / by Marketing Team

What Are “Social Signals” in SEO? Social signals refer to engagement metrics from social media platforms – for example, the number of followers a profile has, as well as how much engagement (likes, shares, comments, retweets, etc.) content receives on social networks. These metrics indicate content popularity on social...

Think your rankings are real? They might not be. Learn how to spot the signs of artificially inflated SEO and what to do about it.

5 Proven Ways to Improve SEO Rankings and Boost Website Traffic in 2025

April 16, 2025 / by Marketing Team

If you’re looking to drive more organic traffic and rank higher on Google, mastering SEO is non-negotiable. With constant algorithm updates and evolving user behavior, your old tricks may no longer work in 2025. The good news? There are still tried-and-true strategies—updated for the times—that can move the needle...

How to Rank on Google Fast: SEO Strategies That Actually Work

March 18, 2025 / by Jana Legaspi

Everyone wants their website to show up on the first page of Google—but getting there can feel like a mystery. The truth is, with the right strategies, ranking on Google fast is possible, especially for small businesses, startups, and niche websites. In this article, we’ll walk you through actionable...

Boost your SEO with essential tips and tricks for 2024! Learn how to improve rankings to stay ahead in search results.

SEO in 2025: What Still Works (and What Doesn’t)

March 17, 2025 / by Marketing Team

Search engine optimization (SEO) is always evolving. As algorithms grow smarter and user behavior shifts, what worked just a few years ago might now be hurting your rankings. If you’re trying to grow your visibility online in 2025, it’s crucial to know which SEO strategies are still effective—and which...