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Maximize your pay per click advertising results on Google Ads by mastering keyword strategies. Learn about match types, keyword research.

Beginner’s Guide to PPC Campaigns: Strategies for Successful Paid Search Advertising

January 15, 2024 / by Marketing Team

Pay-per-click (PPC) advertising is a dynamic digital marketing strategy that can catapult your business to new heights. It’s an incredible way to drive targeted traffic to your website, but it can also be complex and intimidating for newcomers. In this beginner’s guide, we will delve into the basics of...

Choosing the Best SEO Company: Expert Strategies for Digital Success

December 15, 2023 / by Dave Burnett

In this guide, we cover the critical role of Search Engine Marketing (SEO) for businesses, emphasizing the importance of selecting an experienced and innovative SEO company, including their track record and innovative approaches. We’ll provide insight into the history of SEO and how it has adapted to changes in...

Local SEO

November 4, 2022 / by Rehj

SEO for Local Businesses Local SEO is the process of optimizing a website for local search engines.  More and more people utilize their mobile phones to search for businesses and services in their local area. As a business owner, it’s essential to ensure your website is optimized for local...

Alternatives to AdWords

January 4, 2016 / by Dave Burnett

Google AdWords is perhaps the most dominant player in the pay per click market and the largest ad network available today. It offers a tremendous and extensive audience to advertisers and marketers alike. Since Google is the largest search engine, it makes sense that AdWords is the most sought...