SUBSCRIBE TO OUR BLOG


Infographic comparing Google Ads Broad Match, Phrase Match, and Exact Match keyword examples

Google Ads Keyword Match Types in 2025: Broad, Phrase, and Exact – An Analysis

June 5, 2025 / by Marketing Team

Introduction Selecting the right keyword match types is crucial for Google Search Ads success. In 2025, Google offers three primary match types – Broad Match, Phrase Match, and Exact Match – each balancing reach versus relevance. Recent years have seen Google dramatically redefine and favor broader match types, leveraging AI to interpret user...

The Power of Google Ads Extensions: Elevating Your Ad Campaigns

April 30, 2024 / by Khalid Essam

In the competitive world of online advertising, standing out from the crowd is crucial. Google Ads Extensions, now known as Assets, offer a powerful way to enhance your ad campaigns, capture more attention, and drive better results. These extensions provide additional information and interactive elements that complement your regular...