As marketers, we constantly look for new and innovative ways to improve our campaigns and create better client results. Automation is one of the most practical tools at our disposal, but it can be challenging to know where to start. This blog will explore some of the best ways...
Is there anything more frustrating then wasting money by showing your ads to the wrong audience, and having them click on them? Choosing the best PPC keywords will help you reach the right audience who has the exact level of intent you need to help drive conversions. This sounds...
PPC (pay-per-click) has been all the rage in the digital marketing world over the last few years and with good reason: you are able to better drive traffic, conversions and sales. In contrast to, say, SEO (search engine optimization), PPC marketing is a great way to zero-in on your ideal...