GEO vs SEO: what changes, what stays the same (and what is just hype) If you have been in marketing for more than ten minutes, you have seen this movie: someone takes a familiar acronym, adds one new letter, and sells it like it was discovered on a mountain....
Write Like You Expect to Be Cited: GEO Signals That Actually Travel If AEO (Answer Engine Optimization) is “be the answer,” GEO (Generative Engine Optimization) is “be the source.” That sounds like the same thing until you notice the scoreboard changed. In generative search, you don’t win by ranking...
