USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Introduction: Why This Distinction Matters In marketing, two terms are often used interchangeably—but they shouldn’t be. Brand equity and brand awareness are not the same. While both influence how customers perceive your brand, they serve different purposes and drive different results. If you’re trying to build a recognizable and...
In today’s fast-paced market, digital transformation is not just beneficial—it’s essential for brands aiming to thrive and stay competitive. With the advent of new technologies and the ever-increasing online consumer base, understanding and implementing digital avenues can significantly enhance brand visibility and engagement. The Shift to Digital Platforms Brands...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000