GEO Fundamentals for Lean Teams – The 4 Requirements to Win AI Search Citations SEO taught everyone to chase rank. GEO teaches you to chase something else: being the source an AI engine feels comfortable citing. If that sounds fuzzy, good. It means you’re thinking about the right problem....
Robots.txt for AI Search: Stop Blocking the Bots You Want to Cite You You can publish the most helpful page in your niche. But if you lock the door, no one gets in. And in AI search, if the bots can’t get in, you don’t get cited. Simple as...
GEO visibility audit: how to map competitors, narrative drift, and quick wins (Weeks 1-2) If Week 1 is ‘measure before you move,’ Week 2 is ‘stop guessing where you are losing.’ A real GEO visibility audit is not rank tracking with a new label. It is a diagnostic that...
Citation-to-Click: Turn AI Mentions Into Traffic and Leads Getting cited feels good. But you can’t pay salaries with “feels”. You want the click. Because the click is where the relationship starts. Think of AI citations like mini search results When your page appears as a source link, the user...
Attribution, Opt-Outs, and Brand Risk: The Part of AI Search Nobody Puts on the Slide AI search isn’t only a distribution channel. It’s also a repackaging layer. And whenever your content is repackaged, two questions show up: (1) Do you get attribution? (2) Do you still control the message?...
