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Coca-Cola unveiled its latest holiday advertisement, a minute and 19 second commercial titled “Secret Santa,” created entirely using artificial intelligence (AI). This innovative approach aimed to modernize the brand’s traditional festive campaigns, which have been a staple since the 1990s. However, the AI-generated ad has sparked significant controversy and...
The digital advertising landscape is always evolving, with new tools and platforms emerging regularly to help businesses reach their target audiences more effectively. In this realm of constant innovation, Microsoft has announced the global launch of its latest digital marketing solution: Microsoft Advertising Performance Max. Designed to optimize campaign...