[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/use-hashtags-increase-online-presence\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/use-hashtags-increase-online-presence\/","headline":"How to Use Hashtags to Increase Your Online Presence","name":"How to Use Hashtags to Increase Your Online Presence","description":"The Hashtag &#8220;#&#8221;. What is it? How to use it? What are its Key Performance Indicators (KPI&#8217;s)? And how to track it? Hashtags are user-controlled category markings for posts on most social media sites. (It&#8217;s not just for Twitter anymore). Strategic, consistent use of hashtags is an effective way to create and expand &#8220;&#8221;buzz&#8221;&#8221; for &hellip; <a href=\"https:\/\/aokmarketing.com\/use-hashtags-increase-online-presence\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Use Hashtags to Increase Your Online Presence<\/span><\/a>","datePublished":"2014-09-25","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/09\/How-to-Use-Hashtags.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/09\/How-to-Use-Hashtags.jpg","height":"5113","width":"818"},"url":"https:\/\/aokmarketing.com\/use-hashtags-increase-online-presence\/","about":["Cheat Sheets","Consumer Behavior","Facebook","Google Plus","Infographics","Instagram","LinkedIn","Local Marketing and Reputation Management","Online Marketing Essentials","Online Presence Comparison and Tracking","Pinterest","SEO","Snapchat","Social Media","Social Media Marketing (SMM) and Content Marketing","Tips &amp; Tricks","Tools","Traffic Building","Twitter","Website Design and Search Engine Optimization (SEO)"],"wordCount":127,"keywords":["Hashtags","online presence"],"articleBody":"The Hashtag &#8220;#&#8221;. What is it? How to use it? What are its Key Performance Indicators (KPI&#8217;s)? And how to track it?Hashtags are user-controlled category markings for posts on most social media sites. (It&#8217;s not just for Twitter anymore). Strategic, consistent use of hashtags is an effective way to create and expand &#8220;&#8221;buzz&#8221;&#8221; for your brand, business, event or cause &#8211; or even yourself!Hashtags are\u00a0only effective if people want to use it. If it&#8217;s too long or vague, it won&#8217;t get used. Buffer blog research shows, tweets that use more than two hashtags actually show a 17 percent drop in engagement. So using them sparingly is important.The below infographic breaks down the correct way to use hashtags.&nbsp;Source: www.quicksprout.com"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"How to Use Hashtags to Increase Your Online Presence","item":"https:\/\/aokmarketing.com\/use-hashtags-increase-online-presence\/#breadcrumbitem"}]}]