[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/tips-building-blogging-brand\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/tips-building-blogging-brand\/","headline":"Tips for Building a Blogging Brand","name":"Tips for Building a Blogging Brand","description":"Tips for Building a Successful Blogging Brand   Every brand can blog, and blogging can help every brand. \u00a0Here are a few tips that can keep your readers coming back for more: Invent a Posting Schedule The most important thing is to design a schedule that works for you. \u00a0There’s no right or wrong time … Continue reading Tips for Building a Blogging Brand<\/span><\/a>","datePublished":"2014-05-08","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/05\/Tips-for-Building-a-Blogging-Brand.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/05\/Tips-for-Building-a-Blogging-Brand.jpg","height":"3510","width":"2490"},"url":"https:\/\/aokmarketing.com\/tips-building-blogging-brand\/","about":["Blogging"],"wordCount":340,"keywords":["Blogging"],"articleBody":"Tips for Building a Successful Blogging Brand Every brand can blog, and blogging can help every brand. \u00a0Here are a few tips that can keep your readers coming back for more:Invent a Posting ScheduleThe most important thing is to design a schedule that works for you. \u00a0There’s no right or wrong time for blogging, just pick times and days to post that you can realistically meet, and then stick to them.Give a Reason to ReturnBefore you press ‘publish’, ask yourself ‘Does this post give the reader something they don’t already have?” \u00a0If not, don’t rush to hit ‘Delete’, instead take the time to add value to the post.Be a Creator, not a CuratorPosting original content that you are truly passionate about will create a richer, more distinctive experience for the reader.Get to Know Your AudienceTake time to understand the content your readers find useful and inspiring by not only following them on social networks, but responding to their comments and engaging in conversations too.Believe in Your VoiceEmbrace your aesthetic, inspirations and viewpoints and have the confidence to share them.Transport the Reader into Your WorldHumanize your brand by writing personalized content in a consistent tone. \u00a0This will help readers feel that they are getting to know you as an author.Have a Memorable and Inspiring DesignCreate a look that reflects your aesthetic and tone, while also complementing your content. \u00a0Be sure to carry this look across all brand platforms.Appreciate the Power of PartnershipsIf everyone were good at everything the world would be dull. \u00a0Recognize your strengths and weaknesses and think how you can work with others to compliment their brands.Zero in on your NicheTo create a blog that really cuts through the ‘noise’ it needs to be giving the reader something targeted and notable. \u00a0What do you love in life and how can you blog about it in a unique way?    Source:\u00a0http:\/\/www.brightbazaarblog.com\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tips for Building a Blogging Brand","item":"https:\/\/aokmarketing.com\/tips-building-blogging-brand\/#breadcrumbitem"}]}]