[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/the-psychology-of-sharing-on-social-media\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/the-psychology-of-sharing-on-social-media\/","headline":"The Psychology of Sharing on Social Media","name":"The Psychology of Sharing on Social Media","description":"Psychology of Sharing This infographic, based on a study conducted by The New York Times, shows the six classic profiles of people who do a lot of sharing on social media. According to the study, the number one and two reasons people share things online are\u00a0value and entertainment. Sharing online has become a part of &hellip; <a href=\"https:\/\/aokmarketing.com\/the-psychology-of-sharing-on-social-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Psychology of Sharing on Social Media<\/span><\/a>","datePublished":"2014-04-22","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/04\/psychology-of-sharing-infographic.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/04\/psychology-of-sharing-infographic.jpg","height":"2932","width":"700"},"url":"https:\/\/aokmarketing.com\/the-psychology-of-sharing-on-social-media\/","about":["Infographics","Social Media"],"wordCount":121,"keywords":["Social Media"],"articleBody":"Psychology of SharingThis infographic, based on a study conducted by The New York Times, shows the six classic profiles of people who do a lot of sharing on social media. According to the study, the number one and two reasons people share things online are\u00a0value and entertainment.Sharing online has become a part of our everyday lives and it\u2019s increasingly becoming important to businesses. This infographic \u2018The Psychology of Sharing\u2019 shows how we can all be characterized as particular types of \u2018sharers\u2019 and how those characteristics, along with the growth of social media, are shaping our online activity\u2026 whether that be personally; in business, or even how our CEOs are sharing.Source:\u00a0http:\/\/www.statpro.com\/blog\/psychology-of-sharing-infographic\/"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"The Psychology of Sharing on Social Media","item":"https:\/\/aokmarketing.com\/the-psychology-of-sharing-on-social-media\/#breadcrumbitem"}]}]