Why Step 3 matters? If Step 2 showed stable impressions and stable average position but clicks dropped, you’re not dealing with a classic ranking problem. You’re dealing with a SERP problem. Translation: Google is still showing you… but it’s giving people a reason not to click. AI Overviews, featured...
The new rules of traffic drops An organic traffic drop used to mean one of two things: your rankings slid or your tracking broke. Now it can mean that… and more! Here are four things that might be causing the drop in your dashboard: 1) A ranking issue (algorithm...
