{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/aokmarketing.com\/tag\/strategic-marketing\/#CollectionPage","headline":"strategic marketing Tag","description":"","url":"https:\/\/aokmarketing.com\/tag\/strategic-marketing\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/how-to-define-your-ideal-customer-profile-and-become-their-hero\/","headline":"How to Define Your Ideal Customer Profile (and Become Their Hero)","url":"https:\/\/aokmarketing.com\/how-to-define-your-ideal-customer-profile-and-become-their-hero\/","datePublished":"2025-10-15","dateModified":"2026-04-16","mainEntityOfPage":"https:\/\/aokmarketing.com\/how-to-define-your-ideal-customer-profile-and-become-their-hero\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"description":"I help people make more money online.\r\n\r\nOver the years I've had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.  \r\n\r\nNow I'm helping great marketers turn their products and services into sustainable online businesses. \r\n\r\nHow can I help you?","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/10\/AOK-Blog-Cover-10.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/10\/AOK-Blog-Cover-10.png","height":480,"width":854},"keywords":["audience segmentation","audience targeting","b2b marketing","brand strategy","business growth","customer experience","Ideal Customer Profile","marketing strategy","strategic marketing"]},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/generating-quality-b2b-leads-through-strategic-content-marketing\/","headline":"Generating Quality B2B Leads Through Strategic Content Marketing","url":"https:\/\/aokmarketing.com\/generating-quality-b2b-leads-through-strategic-content-marketing\/","datePublished":"2024-05-28","dateModified":"2026-04-16","mainEntityOfPage":"https:\/\/aokmarketing.com\/generating-quality-b2b-leads-through-strategic-content-marketing\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/khalid-essam\/#Person","name":"Khalid Essam","url":"https:\/\/aokmarketing.com\/author\/khalid-essam\/","identifier":7,"description":"Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK's success by staying ahead of industry trends and fostering strong client and team relationships.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25d3fae6e94bfb6c93dc73eabb8112b8e67eb93ee6e61a68e4f9740f5d0fd804?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25d3fae6e94bfb6c93dc73eabb8112b8e67eb93ee6e61a68e4f9740f5d0fd804?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2023\/02\/shutterstock_626786909-scaled.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2023\/02\/shutterstock_626786909-scaled.jpg","height":1672,"width":2560},"keywords":["audience personas","b2b marketing","buyer's journey","Content Marketing","content promotion","Content Strategy","inbound marketing","Lead Generation","lead nurturing","SEO","strategic marketing","thought leadership"]}]}