The promise of Step 4 Step 4 answers the question everyone asks first (and usually too early): “Did we get hit by an update?” Sometimes yes. Often no. The job here is to collect enough signals that you can say one of three things with confidence: 1) This aligns...
The new rules of traffic drops An organic traffic drop used to mean one of two things: your rankings slid or your tracking broke. Now it can mean that… and more! Here are four things that might be causing the drop in your dashboard: 1) A ranking issue (algorithm...
