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You can talk about AI search all day. Or you can run prompts that tell you, in 5 minutes, whether you’re winning or invisible (or you can use a tool like LLMtel.com to summarize this for you). This article gives you a prompt library you can reuse every week....

Search engine optimization is going through its biggest shift in over a decade. If you’ve recently started hearing phrases like SEO for AI, AI-powered search, or optimizing for ChatGPT and generative search, you might be wondering whether traditional SEO still matters—or if everything you knew just became outdated. Here’s...

Want the short version? If AI can’t see you, it can’t recommend you. And AI sees the world through four levers. Pull them, and you show up. Ignore them, and you’re invisible. This builds on the core framework in How To Get Found In AI Search. That page gives...

GEO is one of those marketing acronyms that sounds fancy and confusing. It’s not. GEO is just SEO for a world where the answer is generated, not clicked. If you want the full AOK framework that GEO fits inside, read this first: How To Get Found In AI Search....

Copilot Checkout and Brand Agents: Ecommerce AI Conversion Playbook What just happened (and why it matters) Microsoft Advertising just announced two capabilities aimed straight at the biggest leak in ecommerce: the gap between “I’m interested” and “I’m buying.” The leak is getting smaller because the shopping journey is being...

The new “first page of Google” is a paragraph inside an AI response. And here’s the uncomfortable part: you can have the best product, the best service, and the best website… and still be invisible if AI can’t find, understand, and trust what you’re about. So let’s fix that....