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Image: Diagnose SERP Changes and AI Overviews

SERP Changes (AI Overviews, Feature Shifts, and Competitor Displacement)

February 24, 2026 / by Dave Burnett

Why Step 3 matters? If Step 2 showed stable impressions and stable average position but clicks dropped, you’re not dealing with a classic ranking problem. You’re dealing with a SERP problem. Translation: Google is still showing you… but it’s giving people a reason not to click. AI Overviews, featured...

Traffic Drop Recovery Framework

February 10, 2026 / by Dave Burnett

Organic traffic drop recovery: AI Overviews vs updates vs technical issues Your traffic didn’t “dip.” It fell off a cliff. One day you’re cruising. The next day your dashboard looks like a ski slope and Slack is full of: “Did Google nuke us?” Sometimes it’s a real ranking drop....