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Image: The 4 Levers of AI Visibility: Signals, Content, Authority, Measurement

The 4 Levers of AI Visibility: Signals, Content, Authority, Measurement

February 4, 2026 / by Dave Burnett

Want the short version? If AI can’t see you, it can’t recommend you. And AI sees the world through four levers. Pull them, and you show up. Ignore them, and you’re invisible. This builds on the core framework in How To Get Found In AI Search. That page gives...

Image: Whats changing in discovery?

What’s Changing in Discovery (and What to Do About It)?

January 31, 2026 / by Dave Burnett

Discovery used to be simple. Someone typed a keyword. Google showed 10 blue links. You fought for a spot. You got the click (or not). Now the “first page” is often a paragraph inside an AI response. If you haven’t read the main framework yet, start here: How To...