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sameAs + Entity IDs Checklist

sameAs and Entity IDs Checklist

February 12, 2026 / by Dave Burnett

The problem sameAs solves When a machine sees your name, it asks: “Which one?” sameAs is one of the simplest ways to answer that question. It links your entity to other pages that unambiguously represent the same entity—your official profiles, and sometimes knowledge base entries. Schema.org defines sameAs as...

Image of Googles description of how a knowledge graph works

Knowledge Graph Optimization and Entity Authority

January 15, 2026 / by Dave Burnett

Build entity authority AI can verify AI doesn’t recommend brands. AI recommends entities it can verify. And if your “entity” isn’t clean, consistent, and well-referenced across the web… you get the modern marketing nightmare: The AI mixes you up with another company. It grabs an old founder bio from...