If you’re confused, you’re normal “SEO is dead.” “No, it’s AEO.” “Actually it’s GEO.” Here’s the calm take: SEO is still the foundation, but AI shopping adds new surfaces and new ranking logic. Microsoft’s AEO/GEO playbook makes the ecosystem easier to understand by focusing on what the AI can...
Copilot Checkout and Brand Agents: Ecommerce AI Conversion Playbook What just happened (and why it matters) Microsoft Advertising just announced two capabilities aimed straight at the biggest leak in ecommerce: the gap between “I’m interested” and “I’m buying.” The leak is getting smaller because the shopping journey is being...
