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Example of a sponsored listing shown below a ChatGPT answer

ChatGPT Ads: OpenAI’s Playbook + The Marketer’s Checklist

January 16, 2026 / by Dave Burnett

If you’ve ever wished Google Ads had more context, congratulations. The future is a chat box. And that chat response is about to get a little longer: a clearly labeled sponsored slot sitting at the bottom of an answer. On January 16, 2026, OpenAI published its approach to advertising...