SUBSCRIBE TO OUR BLOG

Example of a sponsored listing shown below a ChatGPT answer

ChatGPT Ads: OpenAI’s Playbook + The Marketer’s Checklist

January 16, 2026 / by Dave Burnett

If you’ve ever wished Google Ads had more context, congratulations. The future is a chat box. And that chat response is about to get a little longer: a clearly labeled sponsored slot sitting at the bottom of an answer. On January 16, 2026, OpenAI published its approach to advertising...

Categories

Lead Generation

PPC - Pay Per Click Marketing

find out more about our services

RECENT POSTS

AI Awareness Stage 5 - Trusted. This means you are recognized and recommended by the AI models and chatbots

AI Awareness Framework Stage 5: Trusted

February 12, 2026

AI Awareness Stage 4 - Aligned. This means you are recognized and named in answers in the AI models and chatbots

AI Awareness Framework Stage 4: Aligned

AI Awareness Stage 3 - Misaligned. This means you are not recognized and reliably named in answers in the AI models and chatbots

AI Awareness Framework Stage 3: Misaligned

AI Awareness Stage 2 - Ignored. This means you are recognized but not mentioned in the answers generated by AI models and chatbots

AI Awareness Framework Stage 2: Ignored

AI Awareness Stage 1 - Ignored. This means you are not recognized and not mentioned in the answers generated by AI models and chatbots

AI Awareness Framework Stage 1: Invisible

USA

32 East 57th Street, 8th Floor
New York, NY 10022
USA

Phone 646.453.7550

CANADA

250 Wincott Drive,
Toronto, ON M9R 4C8
Canada

Phone 416.815.8000