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Schema for Agentic Commerce: Product, Offer, Review, FAQ, ItemList (and the Fields Retailers Miss)

January 18, 2026 / by Dave Burnett

Schema isn’t “SEO busywork” anymore In an AI shopping world, schema is how you keep machines from guessing. When assistants and agents summarize products, compare options, and guide checkout, they need structured facts: what it is, what it costs, whether it’s in stock, and why people trust it.  ...