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Image: Earned Authority for AI PR, Co-Citations & GEO Strategy (2026)

Earned Authority for AI: PR, Co-Citations and GEO Strategy (2026)

January 20, 2026 / by Dave Burnett

A marketer clicks a highlighted brand name inside an AI answer… and a right‑side panel opens. It looks a lot like a Knowledge Panel. But it’s inside ChatGPT. And the weird part? The “story” in that panel isn’t pulled from the brand’s homepage. It’s stitched together from third‑party sources...