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Brand Agents on Shopify: How to Add an AI Store Associate (in Your Brand Voice)

January 16, 2026 / by Dave Burnett

The idea (and why it’s smart) Every great store has that one associate who can read the room. They don’t shove customers into filters. They ask the right question, narrow the options, handle objections, and get the customer to a confident “yes.” That’s what Microsoft is packaging as Brand...