SUBSCRIBE TO OUR BLOG


Illustration of a white fedora and a black fedora representing white-hat and black-hat backlink strategies against a soft beige background with faint SEO icons.

Backlinks for Marketers: The Ultimate White-Hat vs Black-Hat Guide (2025 Edition)

June 9, 2025 / by Marketing Team

Backlinks remain essential in SEO – they’re like “votes” from other sites that signal your content’s credibility to search engines. In fact, Google itself has confirmed that content and backlinks are among its top ranking factors. Studies show 95% of pages have zero backlinks, which is why link-building is often...

Local SEO for Small Businesses: A Complete Guide to Getting Found Online

March 19, 2025 / by Jana Legaspi

If you run a small business, getting found by local customers online is everything. Whether you’re a bakery, law firm, salon, or digital marketing agency, local visibility equals foot traffic, leads, and sales. That’s where local SEO comes in. In 2025, local search is more important than ever. According...

SEO in 2025: The Top Ranking Factors You Need to Know

March 16, 2025 / by Jana Legaspi

SEO is constantly evolving, and 2025 will bring new challenges and opportunities for businesses looking to rank higher in search results. With Google’s algorithm updates becoming more sophisticated, staying ahead requires a deep understanding of the latest ranking factors. This guide covers the top SEO trends and strategies to...

Voice Search is Transforming SEO

February 10, 2025 / by Marketing Team

With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search has quickly become a dominant force in digital marketing. Users increasingly rely on voice commands to find information, shop, and interact with brands. As a result, businesses must adapt their SEO strategies to remain visible...

A Retailer’s Guide to Google Maps Product Search

December 1, 2024 / by Khalid Essam

Google Maps is no longer just a navigation tool; it’s rapidly evolving into a robust platform for local business discovery. The latest addition to its arsenal is Product Search, a feature designed to help users locate specific products in nearby stores. This innovation is a game-changer for retailers, offering...