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Knowledge Graph Optimization and Entity Authority

January 15, 2026 / by Dave Burnett

Build entity authority AI can verify AI doesn’t recommend brands. AI recommends entities it can verify. And if your “entity” isn’t clean, consistent, and well-referenced across the web… you get the modern marketing nightmare: The AI mixes you up with another company. It grabs an old founder bio from...

SEO vs. “SEO for AI”: What’s Different, What’s First

November 29, 2025 / by Dave Burnett

Search is evolving. Traditional SEO—focused on site structure, content quality, and backlinks—remains essential. But today, there’s a new layer: SEO for AI. To be visible in search and AI-powered results, you need both. But you need to implement them in the right order. This guide breaks down what’s different...