Start with the truth: you can’t “opt in” to Wikipedia Teams often ask, “Do we need Wikipedia?” The better question is: “Can we legitimately qualify for Wikipedia, and is it worth the operational cost?” Wikipedia is not a brand profile. It’s an encyclopedia. If you treat it like a...
What is Entity Authority – the TL;DR Entity authority is the machine’s confidence that your brand is a distinct, correctly described “thing” (an entity), not a fuzzy keyword. AI systems prefer entities they can verify: consistent facts, stable identifiers, and multiple corroborating sources. If your brand facts are inconsistent...
Want the short version? If AI can’t see you, it can’t recommend you. And AI sees the world through four levers. Pull them, and you show up. Ignore them, and you’re invisible. This builds on the core framework in How To Get Found In AI Search. That page gives...
GEO is one of those marketing acronyms that sounds fancy and confusing. It’s not. GEO is just SEO for a world where the answer is generated, not clicked. If you want the full AOK framework that GEO fits inside, read this first: How To Get Found In AI Search....
AI isn’t impressed by your adjectives “Best-in-class.” “Game-changing.” “World’s #1.” Humans tune it out. AI systems penalize it. Microsoft’s AEO/GEO playbook is blunt: trustworthy sources win. Verified, factual content wins. The three trust buckets (steal this framework) From Microsoft’s guidance, trust is built with: Verified social proof (reviews...
